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Colleen Dilenschneider
Приєднався 25 сер 2008
How The Cultural Sector (Unknowingly?) Skews Attendance Numbers
Good riddance 2020, and welcome 2021! Let’s say farewell to historically misleading and skewed sector trendlines that were already prevalent from 2010 to 2019, too. This video shines a light on some frustrating ways in which the cultural industry - knowingly or not - historically skewed its own attendance findings and thus made it harder to spot urgent trends even before the pandemic! It’s time to right the ship. Now more than ever, the long-term survival of the sector will depend upon accurate data and analysis.
Read more with consideration to the pandemic here: www.colleendilen.com/2021/01/06/the-cultural-sector-unknowingly-reports-misleading-numbers-why-it-needs-to-stop-in-2021/
Read more with consideration to the pandemic here: www.colleendilen.com/2021/01/06/the-cultural-sector-unknowingly-reports-misleading-numbers-why-it-needs-to-stop-in-2021/
Переглядів: 1 297
Відео
Top Five Access Challenges For Attending Cultural Entities
Переглядів 1,8 тис.3 роки тому
Traffic, travel distance, trip planning, spending hours on your feet…Here’s the data on how big a barrier these items are for likely visitors.
What Factors Influence an Organization's Reputation?
Переглядів 1,7 тис.3 роки тому
The research is clear: A cultural organization’s reputation plays a major role in motivating attendance (link). After all, who wants to spend a precious day off going somewhere or having and experience that’s deemed to be not-so-great? But what factors influence reputation for museums and performing arts entities, and what is the weighted value of those factors? (Hint: It’s so much more than yo...
Top 3 Reasons Why People Do Not Have Interest In Attending Cultural Entities (DATA)
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Safety concerns related to COVID-19 pose new barriers to visiting cultural organizations for those with interest. But what about people who didn’t care to attend in the first place? Why do some people call themselves unlikely visitors? Here are the top three reasons.
Why Members And Subscribers Are Critical Advocates For Recovery
Переглядів 9364 роки тому
Members and subscribers are among an organization's biggest advocates - and they will be critical for the post-COVID recovery strategy for most organizations. Here's the data on why this group is an important one to mobilize upon reopening.
Free, Discount, or Full Admission: How It Impacts Perceptions of Cultural Entities
Переглядів 1,5 тис.4 роки тому
How can museums and performing arts entities get people to like them more? A popular answer is to offer free or discounted admission. After all, who doesn’t love getting something for free? But does this work? We measured how thirty-one cultural organizations were perceived by people who visited them for free, with a discount of any amount, or at full admission price. We wanted to know if admis...
Three Cognitive Biases That Make It Hard To Accept Facts
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Oh, being human…it means having opposable thumbs, the capacity to love, and a whole host of cognitive biases that mess up nearly everything we try to accomplish.
Beware The Major Exhibit Cycle
Переглядів 1,5 тис.4 роки тому
Have you ever asked someone if they wanted to go to a museum and heard them say, “It depends. What’s new there?” Data shows that “nothing new to do or see” is a top barrier to visiting cultural organizations. Frustratingly, it’s also largely a barrier of our industry’s own making. Here's why - and how to start fixing it.
Why Understanding Trends Is Critical For Cultural Organization Success
Переглядів 1,5 тис.5 років тому
What is the importance of data when it doesn't include information about your, specific organization? Let me show you. (Read more: www.colleendilen.com/2019/06/26/why-trend-data-is-required-for-cultural-organization-success/)
Surprising Facts About Members Who Do Not Visit Annually
Переглядів 7415 років тому
On average, 20% of active museum members and performance organization subscribers do not return annually or take advantage of the "free admission" membership benefit. But research reveals that these members still matter - and likely more than you think!
How Much More Valuable Is A Member Than A Visitor?
Переглядів 2,1 тис.5 років тому
We monitored members and visitors to 18 cultural organizations (museums, zoos, aquariums, botanic gardens) over ten years. Here's what we found. Spoiler: Membership matters.
How Much Do People Trust Museums?
Переглядів 1,8 тис.5 років тому
Data shows that people trust museums more than daily newspapers.
Want To Reach New Audiences? Consider This First (DATA)
Переглядів 2,7 тис.5 років тому
Cultural organization visitors fall into four groups: active visitors (those who attend), inactive visitors (those with interest who do not attend), unlikely visitors (those who do not chose to go), and non-visitors (who just will not attend). Here's the percentage of each group in the US and how to approach "reaching new audiences" in the first place.
How Much To Invest In Research Before A Major Exhibit or Expansion
Переглядів 5715 років тому
Market research helps an organization assess if its major project will succeed or flop, potentially saving millions of dollars. Here's how much should be spent in uncovering if a project is a good idea and how much revenue it may realistically return.
The Key To Digital Success Within Cultural Organizations
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What is the “trick” to successful digital engagement within cultural organizations? At the end of the day, here's what matters.
The Importance of Visitor Satisfaction (DATA)
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The Importance of Visitor Satisfaction (DATA)
Increasing Costs of Running A Cultural Organization
Переглядів 9436 років тому
Increasing Costs of Running A Cultural Organization
Do Free Admission Museums Attract Low Income Visitors?
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Do Free Admission Museums Attract Low Income Visitors?
When Are Visitors Most Engaged In An Exhibit? (Brain Wave Data)
Переглядів 2,1 тис.6 років тому
When Are Visitors Most Engaged In An Exhibit? (Brain Wave Data)
The Value of New vs. Renewed Members (DATA)
Переглядів 1 тис.6 років тому
The Value of New vs. Renewed Members (DATA)
What Is The Most Important Role Of Nonprofit Board Members? (STUDY)
Переглядів 43 тис.6 років тому
What Is The Most Important Role Of Nonprofit Board Members? (STUDY)
How Onsite Social Media Use Impacts Visitor Satisfaction (DATA)
Переглядів 13 тис.6 років тому
How Onsite Social Media Use Impacts Visitor Satisfaction (DATA)
The Cost of Cutting Marketing Budgets (DATA)
Переглядів 8 тис.6 років тому
The Cost of Cutting Marketing Budgets (DATA)
Industry Professionals Have Skewed Perspectives
Переглядів 1,1 тис.7 років тому
Industry Professionals Have Skewed Perspectives
Do Expansion Projects Increase Long-Term Visitation? (DATA)
Переглядів 13 тис.7 років тому
Do Expansion Projects Increase Long-Term Visitation? (DATA)
The Generation With The Most Likely Visitors (DATA)
Переглядів 7037 років тому
The Generation With The Most Likely Visitors (DATA)
Three New Marketing Realities for Visitor-Serving Organizations
Переглядів 1,1 тис.7 років тому
Three New Marketing Realities for Visitor-Serving Organizations
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I hate this cc resolution. my teacher forced it.
SAME it's so hard to argue
how did your debate go?
give us all your sources and harms
@@jedidiahschirm3080 okay I guess I mean it was better then I thought it would go :)
This is a very useful video as I am on the negative side of my CC debate.
me too
@@kassidythompson3605 I'm on Affirmative :(
This is what is referenced in Moon knight?
I guess maybe the attention span is related to his identity switching? idk just a guess.
first
Great video! Just wish I was on the negative side of my CC debate. 🥲
Got any good positive points? 😬
@@caitlynsykes3942 I need some desperately :(
sammmmme
My debate partner and I we here and found this on accident!!!
Amazing insights.
Amazing! Great suggestions.
Anyone else here for CC debate prep?
😭😂 Thats exactly why I’m here... and because I’m decent at debate, my teacher stuck me with the affirmative stance, which isn’t looking too easy... lmao small world I guess
I'm here with ya!
Yes! It's happening next week, and we have not that much done!!
yup
@@LandonLewis2244I know you
Great job
That's quite a last name.
Useful, straight-to-the-point video. Cognitive biases are an important thing to learn about!
Would be interested to know more about related questions, for example: 1. How are the perceptions of full-admission payers affected by the knowledge that the organization offers free/discounted admission to others who need it? (Hypothesis: Positively.) 2. How much more effective is the organization at fulfilling its mission when offering free/discounted/full-price admission or combos thereof? (Hypothesis: More effective, even though some of the constituents who paid free/discounted admission might not value the organization as much as those who paid full-price.)
That was very helpful and quick. Thank you
Great video. Great study, and GREAT data! Thank you for your work on these important topics. Keep them coming!!
Know your own bone?
When will someone break it down where people really understand what you're talking about 😠🤔
Hello! I watched ALL your videos. Great job 😉 I will try to implement some ideas, i know it will be difficult because the lack of data in my country. Nevertheless, I will break my leg in that ☺️Thank you and I’m looking forward to watching your next video.
love your site been so helpfull, good work
It's another question for another video, but . . . do expansion projects for nonprofit organizations sustain long-term increases in DONORS? Capital projects have the potential to add new major contributors. How successful are they at doing so?
Hi Colleen, thanks for redefining hi-propensity visitors as very active and connected online rather than moneyed. This will change who we as cultural organizers attempt to relate to.